AI automation · Part of the AI agents guide
AI automation, built into your software
AI automation uses AI to do the repeat steps in a process: read the email, sort the request, fill the record, send the reply. We build AI automation into your software, so your users and your team stop doing the same steps by hand. You get a fixed quote, and you own it all.
AI workflow automation we build
AI workflow automation means a whole process runs from start to finish with AI doing the reading and sorting. These are the ones we build most.
Intake and sorting
A request comes in. The AI reads it, tags it and sends it to the right place in your product.
Documents to data
Forms, PDFs and emails read by AI and turned into clean records. No retyping.
Drafts ready to send
Replies, reports and summaries written from your data, ready for a person to check.
Follow-ups that don't slip
The next step is sent on time, every time, with the right details filled in.
Your tools, connected
Data moves between your product and the CRM, calendar or accounts tool your users already have.
Checks before it goes out
The AI checks work against your rules and flags what looks wrong before a person sees it.
AI automation or an AI agent?
They sound the same. They are not. Pick the simple one whenever you can.
Automation follows a set path
The steps are fixed. AI handles the reading, sorting and writing inside each step. Cheaper to build and easier to trust.
An agent finds its own path
You give it a goal and it works out the steps. Use one when the job changes each time.
Most products need both
Automate the steps that never change. Add an agent only where the job needs judgement.
AI automation agency or software team: which do you need?
An AI automation agency
Joins up tools you already pay for, like Zapier, Make or n8n. Quick to set up. A good fit for your own back office.
A software team like us
Builds the automation into your product, so your users get it as a feature. It's yours, with your logins, your data and your brand.
How to choose
If the automation is for your team, start with an agency or do it yourself. If it's for your customers, it belongs in your software.
AI automation services, start to finish
Our AI automation services cover the whole job: we plan it, build it into your product and keep it running.
- 01
Product call
Thirty minutes on your product and the process you want off people's plates.
- 02
Map the process
We write down every step, every tool and every odd case. We mark which steps AI should do.
- 03
Build and test
We build it into your software and run it on real cases before anyone relies on it.
- 04
Launch and watch
It goes live with logs you can read. We fix what comes up and add the next process.
AI automation in Australia: what we stand behind
You own it all
Code, AI accounts, keys and data are in your name from day one. No lock-in.
A person can step in
Every run is logged. A person can stop it, fix it or take over at any step.
A running cost you can plan
We work out the AI cost per run before the build, so there are no bill shocks.
Built by a team that ships
200+ apps since 2015, for founders, businesses and NSW Government.
Start here
The free AI product call
One call to work out which process to automate first, and what it would take.
- Which steps to automate first, and which to leave with people
- Whether you need automation, an agent or both
- The tools it must connect to, and any blockers
- A fixed quote for the build after the call
- Product call
- 30 minutes, free
- Build price
- Fixed quote
- Running cost
- Shown upfront
Want a plan before a build? The Software Plan Workshop is $5,000, credited to a build.
★ Keep reading
More on AI automation and agents
AI agents
The full guide: what agents are, the main types and every page we've written.
AI agents guide →AI agent development
When the job needs judgement, we build an agent into your product.
AI agent development →Agentic AI
What it means when the AI decides the next step, and where that fits.
Agentic AI guide →Workflow automation for small business
Where to start if the automation is for your own team.
Read the post →Zapier vs n8n
Two common automation tools, compared in plain words.
Read the post →Agentic workflows for operations
How agents and automation work together in day-to-day operations.
Read the post →AI automation: questions, answered
What is AI automation?
AI automation uses AI to do the repeat steps in a process. Normal automation can only follow fixed rules. AI automation can also read, sort and write, so it handles emails, documents and messy requests.
What is the difference between AI automation and an AI agent?
Automation follows a set path, with AI doing the reading and writing inside each step. An agent gets a goal and finds its own path. Automation is simpler and cheaper. Use an agent only when the job changes each time.
What is AI workflow automation?
It's a whole process run from start to finish with AI doing the thinking steps. For example: a form comes in, the AI reads it, fills the record, drafts the reply and books the follow-up.
Do I need an AI automation agency?
It depends who the automation is for. If it's for your own team, an agency that joins up tools like Zapier or n8n is often enough. If your customers will use it, it should be built into your software. That's what we do.
How much does AI automation cost?
A custom build is a fixed quote after the product call, and you see the running cost before you say yes. If you want a plan first, the Software Plan Workshop is $5,000, credited to a build.
Do you automate sales and lead generation, or give AI advice without a build?
No. We build AI automation into software. Advice-only work, and sales or voice agents for lead generation, are handled by our sister brands. Tell us what you need on a call and we'll point you to the right team.
Can you work with the tools we already use?
Yes. We connect your product to the tools your users already have, like a CRM, a calendar or an accounts tool. We check each link on the first call so there are no surprises later.
Got a process your users still do by hand?
Book a free 30-minute product call. You get a clear first step, a fixed quote and the running cost before you commit.