AI, Software Development
Vibe Coding Explained: Building Real Products With AI

TL;DR: Vibe coding means building software by describing what you want in plain language and letting AI write the code. It's fast, powerful, and great for prototypes. But taking a vibe-coded app to production requires a proper engineering team behind it.
Vibe coding is a way to build software using AI as your coder. You describe what you want in plain English. The AI writes the code. You review, refine, and ship. It's fast, low-barrier, and it's changing how founders get ideas off the ground.
What Is Vibe Coding?
Vibe coding is AI-assisted development where you drive with natural language instead of writing syntax from scratch. You might use tools like Cursor, Bolt, Lovable, or Claude to generate components, wire up logic, or scaffold an entire app. IBM defines it well: it's a shift from writing code line-by-line to describing intent and letting the model handle the implementation.
The term caught on fast in 2024. Founders, product managers, and designers who couldn't write code before were suddenly shipping functional prototypes in days. That's a real shift.
What tools do people use?
- Cursor for AI-assisted coding inside a full IDE
- Bolt and Lovable for fast front-end app generation
- Claude and ChatGPT for logic, architecture, and code generation
- Replit for running and sharing vibe-coded projects quickly
Where Does Vibe Coding Shine?
Vibe coding is best when you need to move fast and prove something. If you have an idea and want to show it to investors, customers, or your own team, a vibe-coded prototype gets you there in days, not months.
It's also great for:
- Internal tools where security requirements are low
- Landing pages and marketing builds that don't need complex back-end logic
- Early-stage MVPs where the goal is validation, not scale
- Rapid iteration when you're not sure what the product should be yet
For founders without a technical co-founder, vibe coding means you can have something real to show before you hire anyone. That's powerful.
Where Does a Vibe-Coded App Break Down?
Here's the thing nobody tells you upfront. Vibe-coded apps are great for getting to version one. They're not built for version two.
The problems show up fast when you try to scale:
- No proper data model. AI-generated schemas work for demos. They fall apart under real load or complex relationships.
- Security gaps. Authentication, authorisation, and data validation are easy to get wrong when you're prompting your way through them.
- Brittle architecture. When every feature is added by prompting a new AI session, the codebase becomes hard to reason about. Dependencies pile up. Nothing is documented.
- No tests. Vibe-coded apps rarely come with automated test coverage. You find out what breaks when a real user breaks it.
- Performance issues. Queries are unoptimised. Rendering is inefficient. It holds together under ten users and falls over at a thousand.
This isn't a criticism of the approach. It's just what the tool is built for. A vibe-coded MVP is a prototype. Treating it as production software is where things go wrong.
Can You Take a Vibe-Coded Prototype to Production?
Yes. But you need a team who knows what they're doing.
The path from vibe-coded prototype to production-grade software is a rebuild, not a polish. A good team will:
- Audit the existing prototype to understand what works and what the product actually does
- Define a proper architecture with a real data model, clean API boundaries, and a deployment strategy
- Rebuild the core with maintainable code, proper error handling, and test coverage
- Keep what works from the prototype, especially UI patterns and flows the founder has already validated
- Ship incrementally so the product stays live and iterable while the rebuild happens underneath
We did exactly this for a white-label AI marketing platform. The founder had a solid vibe-coded MVP. It worked in demos. It couldn't handle real tenants, real data volumes, or the customisation the business model required. We rebuilt it into a proper multi-tenant SaaS platform. The original prototype was the best possible brief. It showed us exactly what to build.
How Does AI-Assisted Development Differ From Vibe Coding?
Vibe coding and AI-assisted development are related but not the same thing.
Vibe coding is usually someone non-technical driving the whole process with prompts. AI-assisted development is what experienced engineers do when they use AI tools to move faster, generate boilerplate, or explore unfamiliar APIs.
At Devwiz, we've built 200+ apps since 2015. AI now runs through everything we do. We use it to speed up architecture decisions, generate component scaffolding, write test suites faster, and explore integration options. But the engineering judgement, the data model, the security review, the deployment pipeline: that's still human.
The difference matters. AI-assisted development produces maintainable software. Pure vibe coding produces a prototype. Both have their place.
What Should You Vibe Code vs. Hire For?
Here's a simple way to think about it.
Vibe code it if:
- You're validating an idea before committing budget
- It's internal-only and low-stakes
- You need to show something in a pitch or demo
- You're a developer who wants to move faster on scaffolding
Hire a proper team if:
- Real users will rely on it
- You're handling sensitive data
- The business depends on it working at scale
- You want to maintain and extend it over time
The founder who vibe-codes a prototype and then brings in a team to productionise it is making a smart call. They've spent almost nothing to validate. Now they're spending on something worth building properly.
How Devwiz Handles Vibe-Coded Handoffs
We see a lot of vibe-coded prototypes come through the door. Some are clean. Some are spaghetti. All of them carry useful signal about what the founder actually wants.
Our process starts with an honest audit. We look at what's there, what it would take to make it production-ready, and whether a rebuild or a refactor makes more sense. Usually it's a rebuild with the prototype as a reference.
For AI programs and platforms specifically, the audit matters more. AI features need proper infrastructure: model selection, prompt management, cost controls, monitoring, and fallback handling. None of that comes out of a vibe-coding session.
We've done this for clients including Huskee, Vivid, Briometrix, and the NSW Government. The common thread is founders or teams who had a clear idea and needed a team who could build it properly the first time.
If you're sitting on a vibe-coded prototype and wondering what it would take to make it real, let's talk. We'll tell you straight what it needs.
Frequently asked questions
What is vibe coding?
Vibe coding is a way to build software by describing what you want in plain language and letting an AI model write the code. You guide it with prompts, review what comes out, and refine from there. It's fast and accessible, especially for founders who aren't technical. The trade-off is that the output is usually prototype-quality rather than production-ready.
Can a vibe-coded app go to production?
Not without proper engineering work first. A vibe-coded app is a strong prototype and a useful brief, but it typically lacks a sound data model, security controls, test coverage, and the architecture needed to scale. A good development team can audit the prototype and rebuild it into production-grade software, using the original as a reference.
What's the difference between vibe coding and AI-assisted development?
Vibe coding usually means a non-technical person prompting an AI to build an entire app. AI-assisted development is what experienced engineers do when they use AI tools to move faster inside a professional workflow. The engineering judgement, security review, and architecture decisions still come from the developer. The output is maintainable software rather than a prototype.
How long does it take to rebuild a vibe-coded prototype?
It depends on the scope. A simple internal tool might take a few weeks to rebuild properly. A multi-feature SaaS product could take several months. The vibe-coded prototype speeds things up because the product decisions are already made. The build time is about doing it right, not figuring out what to build.
Is vibe coding worth it for early-stage founders?
Yes, for validation. If you want to test an idea with real users or show something in a pitch, vibe coding gets you there fast and cheap. The key is knowing when to stop and bring in a proper team. Use vibe coding to prove the idea. Use a development team to build the product.
About James Killick
James is a co-founder of Devwiz and an AI product specialist. Since 2015 he has helped ship 200+ apps for founders, businesses and government, including work for NSW Government, Briometrix and Huskee. He builds AI-first platforms and writes about turning a proven program into software. He also hosts the Up in the AI podcast.
Tags: Vibe Coding, AI


