8 Fitness App Ideas for 2023

Author: James App Trends, App IdeasNovember 27, 2022

In recent years, there has been a noticeable trend in the fitness industry of people turning to fitness apps with personalized training programs. This is largely due to the increasing popularity of fitness trackers and other wearable technology that can help people track their progress and monitor their physical activity.

Overall, the trend towards personalized fitness seems likely to continue in the years ahead. This is because it provides people with the flexibility and individualization they need in order to reach their fitness goals. With more and more people looking to get in shape, there's no better time than now to build a fitness app that you can profit from.

The Fitness App Market and Its Future

There are a number of reasons why people are choosing to go with personalized fitness programs. Perhaps the most common reason is that it helps people to focus on their specific goals, rather than trying to follow a generalized program.

Additionally, thanks to the advancements in technology, many fitness trackers are now able to provide detailed reports on heart rate, calorie burn, and other important metrics. This allows people to see their progress and make adjustments as needed. Let's take a look at some aspects of the fitness market to explore opportunities you can grab.


The fitness industry is constantly evolving, with new trends and app ideas emerging all the time. Currently, there are a few trends that seem to be particularly popular.

One trend is using wearable technology to track your fitness progress. This includes things like Fitbits and other fitness trackers, as well as apps that track your activity and calorie intake. Using this technology can help you see where you need to make improvements, and can give you motivation to keep working out.

Another trend is using HIIT (high intensity interval training) workouts. These are short, intense workouts that are designed to help you burn more calories and improve your fitness level quickly. HIIT workouts can be done at home with no equipment needed, making them a great option for people who don't have a lot of time to work out.

Finally, yoga is still very popular and continues to grow in popularity. Yoga is a great way to improve flexibility, strength, and mindfulness, and there are now many different types of yoga that cater to different needs and abilities.

Market Size

The fitness industry is a massive market, with an estimated worth of $24.3 billion. This number is expected to grow in the coming years, as more and more people become interested in staying fit and healthy. The industry is composed of a variety of different segments, including gyms, personal trainers, fitness apps, and health food products. Each of these segments has its own unique market size and growth potential.

The fitness app industry is booming. In fact, it was seen to be worth $6.4 billion by 2020. This is due in part to the increasing popularity of fitness apps among consumers that want to workout or get fit at home or on their own terms (ie without going to a gym).

Moreover, fitness apps are not just for people who are already in their ideal shape. They're also popular among those who are just starting out on their fitness journey. In fact, a study by Flurry Analytics found that nearly 60% of people who use health and fitness apps are considered "novices." This suggests there is indeed a lot of potential for growth in the fitness app industry.

The Future of Fitness

The future of fitness is looking more and more personalized, as people are turning to apps to help them get in shape. These apps can provide customized workouts based on your individual needs and goals, making it more encouraging than ever to get fit. Plus, they're convenient and affordable, making them a great option for anyone looking to get in better shape.

The Top 5 Most Successful Fitness Apps

1. MyFitnessPal

MyFitnessPal is a popular fitness app that helps you track your calorie intake and daily exercise. The app has a built-in database of over 2 million foods, so you can easily log your meals and snacks. You can also set goals for weight loss or muscle gain, and MyFitnessPal will provide personalized recommendations for how to achieve your goals. Plus, the app syncs with many other health and fitness devices, so you can have all of your data in one place.

MyFitnessPal's success is largely because of its user-friendly interface. It is easy for anyone to track food intake and exercise, and the community support is great. You can find recipes and articles, and connect with other users for motivation and advice. The app also has a lot of features that help you stay on track, like a calorie counter and a progress tracker.

2. Fitbit

Fitbit is a wearable technology company that creates fitness trackers and other health-related devices. Their mission is to help people lead healthier lives by making it easier for them to track their fitness and nutrition.

The Fitbit fitness app is a users gateway into all of the incredible health data that is collected via their various wearable hardware.

The company's first product was the Fitbit Tracker, a wearable device that tracks a person's steps, distance, calories burned, and active minutes. The Fitbit Tracker was released in 2009 and was the first fitness tracker on the market. In 2012, Fitbit released the Fitbit Flex, which was the first wristband-style tracker. It became the best-selling wearable device in 2013.

Today, Fitbit offers a wide range of products, including the Fitbit Flex 2, Fitbit Charge 2, and Fitbit Ionic. They also offer a line of health and wellness products called Aria, which includes a scale and heart rate monitor.

Fitbit has over 26 million active users and has sold over 100 million devices worldwide. In 2017, they reported $2 billion in revenue.

3. Alo Moves

Alo Moves has been a successful yoga and fitness app since it was first released in 2013. It has received rave reviews from users and critics alike for its simple and easy-to-use design, as well as its comprehensive range of exercises.

Additionally, Alo Moves offers a great selection of instructional videos, which can help users discover new exercises or improve their form. It's great for anyone who wants to maintain being fit, particularly for experienced athletes.


Glo is another fitness app that quickly became one of the most successful ones on the market. It offers a variety of features that allow users to get involved in yoga, pilates, and meditation. It encourages users to stay motivated with a personal feed, leaderboard, and chat function. This combination of features has helped Glo to stand out from the competition and attract a large following.


Since its inception in 2014, Peloton has been a successful fitness app. The app has garnered a large following of users, many of whom are devoted to the Peloton experience.

What makes Peloton unique is that it offers a live and interactive workout experience. Users can join live classes or watch archived classes at their convenience. The app also offers a variety of workout options, including cycling, running, treadmill, elliptical and strength training.

In addition to the workout content, Peloton also offers an engaging community. Users can join groups, chat with other users, and share their workouts. This sense of community is one of the things that makes Peloton so popular.

8 Fitness App Ideas for 2023

As fitness becomes an increasingly popular lifestyle choice, there is a growing demand for innovative fitness apps. If you're looking for some fitness app ideas for 2023, here are eight great options to consider:

Activity Trackers

Activity trackers can be connected to wearable devices or leverage a smart phones in-built biometric sensors. They offer users an easy way to track their exercises and progress. Some elements in the dashboard include the user's heart rate, steps taken, and calories burned. Some popular activity trackers include the Fitbit Flex, Jawbone UP, and Nike+ FuelBand SE.

Home Workout Apps

When it comes to staying in shape, many people are looking for ways to make it easier and more convenient. That’s where fitness home workout apps come in. These apps allow you to get a workout in without ever having to leave your home, showcasing a variety of workouts that do not require much equipment. Some of the most popular fitness home workout apps include Fitbit Coach, Nike+ Training Club, Peloton, and Sworkit.

Guided Workout Apps

For users who frequent the gym, using a guided workout app can be beneficial because they provide structure and accountability. These apps provide users with workouts that are tailored to their abilities and goals, and they often come with instructional videos that can help users stay safe and make the most of their time at the gym. Some popular guided workout apps include Nike+ Training Club, Peloton Cycle, and Freeletics.

Personal Trainer Apps

Personal trainer apps can provide users with customized workout plans and nutritional advice, which can help them reach a holistic fitness goal. Additionally, like activity trackers, most personal trainer apps are designed to track progress and monitor health statistics. Some popular personal trainer apps include MyFitnessPal and the Jillian Michaels app.

Workout Route Trackers

Workout route tracker apps allow you to track your running or cycling routes. They usually have a database of running or cycling exercises and can calculate the number of calories burned during your workout. Some popular and very effective workout trackers include Jefit, Strava, and Nike Training Club.

Yoga Apps

Yoga workout apps are great for beginners who may not know where to start or how to do certain poses. Subscribing to an app proves to be more affordable, often costing much less than hiring a personal yoga instructor. Finally, they offer convenience, since users can access them from anywhere. Some popular yoga workout apps include Yoga Studio, Down Dog, and 10 Minute Yoga. All offer a range of different workouts and levels of difficulty, making them great for beginners and experienced yogis alike.

AI Fitness Apps

There are many fitness apps on the market, but there are a few that focus specifically on artificial intelligence (AI). These apps use AI to help users set fitness goals from learning about their daily activity and routine. Some of these apps also offer personalized tips and advice based on the user's individual fitness levels. It's still starting to gain some traction, but a few good ones out there include Runkeeper and AI Coach.

Move-to-Earn Apps

In our opinion move-to-earn apps are the future. Right now they are in their infancy but real world rewards (like crypto) are one of the best ways to drive the positive reinforcement needed for users to make real change. Even though we are extremely early, there are a few apps that are leading the charge. One of the most hyped projects has been Stepn, an NFT based move-to-earn fitness app, launched on the Solana blockchain. They have done a good job about bringing in teh unique aspects of the blockchain (eg how they use their NFTs) rather than just depending on the earning tokens. NFT pricing varies depending on the types, levels, and quality, which in turn dictates how quickly users can earn in-app tokens. The more expensive the shoes, the greater the earning potential. With STEPN you can start earning as soon as the GPS tracks outdoor movements. A basic pair of NFT sneakers will give a user five minutes of earning time per session, literally meaning 5 GST for each walk or run. STEPN like much in the Web3 space, hasn’t been without it’s trials but we need such trend setters to keep pushing fitness apps to employ the latest tech. Move-to-earn apps are a great way to gamify fitness – a potential jackpot for visionaries looking to step into the fitness app industry.

Create Your Own Fitness App

Usage of fitness apps is on the rise, with many people looking to improve their health and wellbeing. Consequently, the market for fitness apps is currently dominated by a few large players, such as the companies we mentioned. However, there is still room for new entrants to make a mark in this growing industry. In order to be successful, these new players need to offer a unique and valuable proposition to users, such as specialised functionality or personalised coaching.

If you’re thinking about creating your own fitness app, it's definitely high time to get the ball rolling. With advances in technology making it easier than ever to build an app, there’s no reason not to give it a try.


Got an app idea but not sure if it's any good? Bring it to Devwiz and we'll help you validate it. We've got experience with fitness apps, so we can give you feedback on everything from the fitness market to the fitness technology landscape. So don't go it alone – bring your fitness app idea to us and we'll help you take it to the next level.

Tags: App Ideas